To place public service above all else and to be ever mindful of our obligations to act for the common good.
To consider the welfare of those who come to us for aid as an object of first importance, and to let neither their wealth nor their poverty nor any other circumstance influence the full and efficient performance of our duty.
To hold every confidence inviolate.
To refrain from price advertising that may embarrass those we serve.
To achieve a perfect understanding of every need and to do everything possible to alleviate distress.
To extend a sympathetic and capable service that fittingly expresses our sentiments, and to do this always, no matter how modest or large the funeral.
To maintain an establishment in keeping with the high ideals we have set and to equip and furnish it with due respect for privacy and comfort.